Buyers do not show great trust in organic products manufactured in Ukraine, says the founder of the first farming organic economy of the Sumy region, Andrei Marchenko.
“The Ukrainian organic badge is not trusted. We have a shortage of both manufacturers of such products and buyers, ”said Andrei Marchenko.
Most niches in the organic production of Ukraine are generally empty. To fill this market, it is necessary to carry out a very large-scale work, the entrepreneur believes.In addition, the population of Ukraine is too poorly informed about organic products. More than 90% of those questioned about organic products answer that they do not know anything about them. As long as Ukrainians are not aware of the organic product, it will be very difficult to sell it domestically, the farmer is sure.
According to Andrey Marchenko, the consumer of organics is a modern person. Too many customers find and purchase organic products through the Internet.Earlier it was reported that in Ukraine there are more than 600 organic production operators.