The company “La Libellula”, located in the vast sunny Italy, grows vegetables and fruits for their subsequent sale in the form of freshly cut and frozen products. Today, the company’s employees are developing a new profile - they grow ginger in the conditions of film greenhouses-tunnels.
“It happened about three years ago,” says La Libellula CEO Giampietro Ferri. “I noticed that the demand for ginger is higher than the supply of this culture on the market.”
After analyzing the market, Giampietro became convinced that ginger is a fairly popular product in the daily diet of Italians. Residents of the Apennine Peninsula massively buy ginger, giving little importance to where it was grown. And this upsets Ferry, because he is sure: ginger should be of high quality, environmentally friendly and as useful as possible. It is such a product that is grown today in the fields of "La Libellula".
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Giampietro and his colleagues sell their crops, which, fortunately, did not suffer from the drought that reigned this year in Italy, to Italian buyers. But now La Libellula plans to go global and conclude contracts with a pharmaceutical corporation.
“We also plan to sell our ginger for the production of dried foods,” says Ferry. “In general, our ginger is suitable for any purpose: it is slightly smaller than classical ginger and has a slightly different shape, but its quality is much higher than that of ginger that the whole world buys in ordinary supermarkets, because our product is environmentally friendly, organic and incredibly useful!”